B-Watch

TV Commercial

We made a Christmas TV commercial for a watch retailer.

If you’ve ever seen heist movies from the early 2000s, you might recall that many of them had a very distinct style of opening title sequences through which the main characters of the movie were introduced. Take Guy Ritchie’s classic “Snatch” for example. This was the inspiration behind the Christmas campaign we created for B-Watch – a local watch retailer.

Our goal was to communicate the store-wide sale in a way that would incorporate various styles and brands of watches. We used their slogan “Something for everyone” and a concept that connected each style of watch to a personality.

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